Dear Ones
I
remember when a visit to San Diego meant an obligatory trip to the famous zoo. Postcards were required to mention the pandas
in residence. Not any more. San Diego has become one of America’s hottest new destinations, a city that is serving locals
and tourists alike as one of the most ideal places to spend time. Growth has been so dramatic that downtown is surrounded
by a cluster of North, East and South Counties that are also filled with sights and shopping and yep, very expensive real
estate.
THE NEW DOWNTOWN includes renovation and renaissance not only of a downtown district, but
miles of city center, including former slums and no-where-lands that were once the hangout of the military community. San
Diego must be one of the last major cities in the US where the international airport is in greater downtown.
Just
past Lindbergh Field there’s towers and condos where locals and out of towners are re-locating to take advantage of
incredible views of the ocean. No major grocery stores have yet opened for them to shop in, but there’s a major league
ballpark, and renovated districts such as Gaslight and Little Italy. Each area is filled with restaurants,
bars, boutiques and on weekends, hordes of visitors who take advantage of the perfect weather (average temp: 74 degrees and
sunny) and the ability to stroll everywhere. For those who don’t want to walk, there’s a trolley that goes through
the cutie pie districts and stops just shy of the US-Mexico border at TJ, as locals call Tijuana.
The real
renovation of downtown began perhaps 15 years ago when post modernist architects built the mall at Horton
Plaza in the heart of downtown. Instead of making just another mall, the creators developed a wacky and sprawling subversion
of color and texture that meanders outdoors, indoors and around waterfalls. The stores are pretty normal but the environment
is not. Around the corner, the Grant Hotel re-opens in November after a $50+ million dollar renovation which will turn this
Victorian jewel box back into the gem it was years ago. If Victorian is far too quaint, not to worry—the Hard
Rock Hotel San Diego is a condo-hotel in the heart of the downtown-beach-view-renovated district scheduled to open next summer.
It’s meant to appeal to the young people who flock to the area-- walking distance to Gaslight or dancing distance to
the Rock Star Suite designed by the Black Eyed Peas.
BEACH COMMUNITIES have also re-invented themselves. Ocean Beach, about 15 minutes north of
the airport, is the perfect example of a creative solution to what has become an American problem. The entire main street—Newport
Avenue—has been renovated and turned into an antiques district. Even the old fashioned, 1950’s style movie theatre
is now an antiques mall. The three block stretch of stores offers nothing too hoity or toity but instead has shops and malls
filled with stalls that sell informal antiques and vintage clothing. The entire area, bounded by ocean on one side, has the
feel of a 1960’s American beachside community.
NORTH COUNTIES: The daisy chain of communities to the
north has become a new kind of destination for shoppers as well. When the Carlsbad Outlet Mall was opened there (Carlsbad),
it was in the middle of no-where, convenient only to the La Costa Spa. Now five luxury spas have moved into the area, La Costa
has been renovated in order to compete and little shopping districts and tourist sites have popped up to support a growing
destination. Four Seasons Aviara has a resort hotel, a residence community, a spa, a golf course and an award winning chef.
Four Seasons reports that guests are most likely to check in for some pampering, visits to the spas, strolls in the
gardens and—their favorite day trip—a visit to the outlet mall. Most also want to play golf, but for those who
don’t there’s also Legoland and the Carlsbad Flower Farm nearby, as well as the usual beach communities where
everyone knows that surf’s up.
If you prefer to head south, there’s another outlet mall—Plaza
Las Americas—on the US-Mexico border. No one there is complaining about immigration problems.
Sunburnt kisses, SuzyKG