Born to Shop Travel Guides

The Born to Shop travel guides  have been published in conjunction with Frommer's, the world's leading publisher of travel guide books, for the last fifteen years. There are currently five books in the series; each book is totally revised, updated and rewritten every other year. In 2008, Frommer's introduced a series of new covers, a new page design and format as well as the book Where to Buy the Best of Everything. With the world of travel and publishing in total turmoil, Sarah Lahey (Editorial Director of Born to Shop) and I have taken over the series and are now publishing them along with the nice folks at Amazon. 
 
The new covers have been designed by none other than Aaron Gershman, who has been working as a creative force and art director at Warner Brothers Music and now at Universal Studios.
 
My new publishing company is named Talking Frog Media, which won't affect you that much. The books are still named Suzy Gershman's Born to Shop and will be sold under that title and by their specific destinations via amazon.com and in major bookstores.
 
 
Look for Born to Shop California Wine Country on Amazon some time in August 2010 and in book stores by September! 
 
The Talking Frog titles will combine some new titles (such as Born to Shop California Wine Country), some old titles (Born to Shop London) and some new re-creations of past titles that were popular but have gone out of print. We've tweaked them in the revival process-- so look for Born to Shop Provence Plus, the Plus includes the area around France's Provence region-- Barcelona, Geneva, etc. By the year 2010 you'll see the launch of our most ambitious book: Born to Shop Asia, which expands the existing book on Hong Kong and China by adding in parts of Japan (Tokyo & Kyoto) and Thailand (Bangkok, Phuket, Chaing Mai, Chaing Rai) and more.
 
We are working on the same rules and principles as before (anonymous reporting; no bribes; etc.) and with more or less the same revision schedule of two to three years for each new, totally revised book. Born to Shop London will be out toward the end of 2011, in plenty of time for the 2012 Olympic Games in London and surrounding areas.
 
Then we'll hit the road to revise Born to Shop New York and Born to Shop Italy.
 
Here's where we hope we're going and when:
* Born to Shop California Wine Country: September 2010
* Born to Shop Provence Plus: Spring 2011
* Born to Shop London: Fall 2011
* Born to Shop Asia: Early Winter 2012
* Born to Shop Italy: Spring 2012
 

Suzy Gershman's Born to Shop Italy
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The best selling edition in the Born to Shop series, Born to shop Italy covers all major Italian cities as well as basic cruise routes and now, in the newest edition, Hidden Italy - cities such as Bologna, Parma and Lucca.
 
Although Americans perceive Italy as a less expensive alternative to France, goods are just as expensive, making Gershman's guide a must have for those who want insider scoop on addresses and factory stores.
Frommer's existing edition: Copyright 2009; last revised late spring 2008

This book will be totally revised under the Talking Frog Media imprint for its next edition and available at amazon.com
Next edition pub date: early 2012

Suzy Gershman's Born to Shop London
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Despite the high cost of living in London, you'll still find plenty to buy - and some of it is even affordable. Gershman pays special attention to markets and alternative retail and includes day trips to nearby villages where prices are much less than in London. From Boots to Burberry, with plenty of secret sources in between, Born to Shop London tries to give you the flavor of the retail market in Britain without breaking the bank.

Frommer's edition: Copyright 2008; last revised fall 2007
Talking Frog edition: Fall 2011

Suzy Gershman's Born to Shop New York
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Born to Shop New York has become a best seller because it is widely used by locals, who think they know everything. The book strives to cover what's new - a changing landscape right there - and puts emphasis on neighborhoods, such as the changes in the Union Square area. Nearby areas are also covered, including Brooklyn and the factory outlet mall (largest in the world) at Woodbury Common in upstate New York.
Copyright 2008; last revised spring 2008 

Next edition pub date: 2011

Suzy Gershman's Born to Shop Hong Kong, Shanghai & Beijing
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This Frommer's book has been revised and changed -- look for the hot pink cover.It was the last book in the Frommer's contract, so is the most recent edition on book store shleves under the Frommer's imprint.  Beyond Hong Kong, the book includes Hanoi, Shenzhen, Canton, Macau, Shanghai, Beijing and Ho Chi Minh City. You'll find the hippest local designers, the coolest international label, the most colorful street markets, and a world of antiques - plus how to find authentic souvenirs and gifts. 
Copyright: 2010; last revised late 2009
 
New edition will be named Born to Shop Asia: pub date early 2012.

Suzy Gershman's Born to Shop Paris

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Born to Shop Paris features the best of the Parisian shopping scene, from world-class department stores and trendy boutiques to flea markets, vintage shops and bargain basement. The best airfare, hotel and dining values are highlighted, so you can maximize your shopping dollars.Copyright: 2008, last revised summer 2008; next edition pub date 2012.